In 26 years of selling cars and trucks, Ken Venema says he has never seen a feature impress customers like Ford’s SYNC.

“I must have a half-dozen sales because of SYNC. I strongly believe that,” said Venema, a sales consultant at Pfeiffer Lincoln Mercury in Grand Rapids, Mich. “I’m sold on it. And I’m sure glad Ford’s got it.”

The dealership even switched its radio spots recently from advertising price to promoting SYNC.

“I am using (SYNC) as a showroom builder. I am pumped on it because it’s something that we can offer the market that doesn’t focus on price, and it’s something we have that our competitors don’t,” said Kim Winkler, new car sales manager, Pfeiffer Lincoln Mercury.

SYNC, Ford’s industry-exclusive technology that provides customers in-vehicle voice command compatibility with portable digital media players and most Bluetooth-enabled mobile phones, is helping drive vehicles sales across the country.

SYNC-equipped Ford, Lincoln and Mercury vehicles were moving more than twice as fast off dealer lots in November than those same vehicles without SYNC. And customer satisfaction is high.

According to a Ford survey of SYNC customers, nearly 80 percent of respondents “definitely would” recommend it to a friend. Microsoft, which collaborated with Ford on the technology, was very encouraged.

“It’s early in SYNC’s launch — we’ll know more about its impact in a few months — but so far all indicators are extraordinarily positive,” explained John Emmert, SYNC marketing manager, Ford Motor Company.

The survey also revealed that most customers thought SYNC was easy to use, and that dealers were helpful in explaining and demonstrating the new technology.

Sales consultant Everton McLeod of Manhattan (N.Y.) Ford says extensive in-dealership training prior to SYNC’S launch was very beneficial.

“It wasn’t like they just told us about it. Everybody had to do something — pair a phone, dial a number — so the instructor could see that we actually grasped what he taught us,” said McLeod.

SYNC is also hitting its targeted customers, which include a savvy, tech-toting younger demographic as well as an older group that likes the convenience of hands-free mobile phone operation.

Emmert says Ford employees frequently stop him at work to relate stories about SYNC’s ability to raise awareness and purchase consideration for the company’s products among relatives and friends who swore off domestic vehicles years ago.

“When you think about a feature having the power to put Ford back on customers’ shopping lists, it’s pretty impressive,” he said.

SYNC currently is offered on 12 Ford, Lincoln and Mercury models. The first SYNC-equipped vehicles, including the redesigned 2008 Ford Focus, began reaching customers in late September. When offered as an option, the system is priced at $395.

Shares of companies that make Heavy trucks rose Wednesday, pulled up by a strong overall market, along with new data showing an increase in truck orders.

According to data from ACT Research LLC, orders of Class 5 through heavy-duty Class 8 trucks rose 12 percent over November 2006 levels.

The November increase came after a 9 percent jump in October, which was preceded by a drop in the three previous months, according to the data included in an analyst note from Wachovia’s Andrew Casey.

Casey said the sustained strength in orders showed that truck market weakness may have bottomed, which is a relative positive for the companies in the sector, he said.

Also on Wednesday, Paccar Inc. announced a special dividend of $1 per share and a regular dividend of 18 cents per share.

The company said it would increase production at its DAF Trucks subsidiary by 5 percent in the first quarter in light of the strong Western and Central European truck market.

Here how Heavy truck stocks finished Wednesday:

Paccar rose $3.94, or 7.8 percent, to close at $54.55.

Cummins Inc. gained $4.52, or 3.9 percent, to finish at $122.

Eaton Corp. added $2.48, or 2.8 percent, to end at $91.74.

Navistar International Corp. rose $2.20, or 4.4 percent, to close at $52.20.

Ford Motor Co. has temporarily shut down at least two factories that build large pickup trucks and sport-utility vehicles amid tepid demand, a spokeswoman said.

A Dearborn, Mich., plant that builds F-150 pickups and a Louisville, Ky., plant that builds Explorer SUVs went dark starting Monday – two weeks ahead of their normally scheduled holiday shutdowns, said the spokeswoman, Anne Marie Gattari.

Both plants will remain closed the rest of the year, people familiar with the matter said. The moves are part of Ford’s efforts to “align capacity with demand,” Ms. Gattari said.

The Dearborn plant will resume production at the start of the New Year, Ms. Gattari said. Workers are also scheduled to return to the Louisville factory just after New Year’s, a person familiar with the matter said.

Ford, along with Detroit competitors General Motors Corp. and Chrysler LLC, has suffered sharp sales declines among its pickups and SUVs. F-Series pickups are off 12.4% through November, while Explorer sales have plunged 23.5%, according to Autodata Corp. Overall, Ford-brand light-duty truck sales, which include pickups and SUVs, have dropped 6.1%.

Detroit’s Big Three auto makers are feeling the pain of plummeting real-estate values and surging fuel prices, both of which have sapped consumer spending. In addition, a marked decline in residential construction has damped sales of Detroit’s profitable pickups. Ford has tended to suffer the most from that trend, as its F-Series trucks are used a disproportionate amount in the home-construction business.

In addition to December shutdowns, Ford will likely temporarily idle some factories in January as part of a 7% first-quarter production cut.

Ford has generally declined to discuss specific factory plans for January but George Pipas, the auto maker’s top sales analyst, said the company would likely target plants building pickups and SUVs for shutdowns or scaled-back overtime as part of the first-quarter production pullback.

Chrysler plans to halt production at truck plants in Warren, Mich., and Fenton, Mo., right before Christmas and extend the shutdown through all of January, according to people familiar with the auto maker’s plans. A third truck plant in Mexico will shut down for the first two weeks of January.

General Motors has said it will temporarily idle three pickup-truck plants for two weeks in January, in addition to the traditional holiday shutdown.

Ford Motor Co. may save as much as $300 million on warranty costs next year because of improved design standards and manufacturing technology, the company’s top quality executive said Friday.

That will be in addition to $900 million in expenses Ford trimmed this year because of fewer dealer repairs after cars and trucks leave the factory, Vice President Bennie Fowler said in an interview.

“The numbers that we’re targeting, probably another $200 to $300 million, would be in line, certainly in line with the substantial improvement we made this year,” Fowler said of prospects for savings next year.

Ford is trying to win back buyers and end 11 consecutive years of U.S. market share declines. A survey commissioned by the Dearborn-based company found that its five-year effort to improve quality was cutting problems to near the level of Toyota Motor Corp., the industry’s perceived leader.

The survey of 60,611 new Ford car or truck owners from September 2006 through February 2007 found 1,427 reports of “things gone wrong” per 1,000 vehicles, 159 fewer than last year, Ford said in June.

The survey, by RDA Group in Bloomfield Hills, found Toyota owners reported 1,362 problems per 1,000 vehicles.

In June, Ford had four of the top 10 brands in the annual initial-quality survey by J.D. Power & Associates. Ford’s Lincoln brand ranked third, with Jaguar sixth, Mercury eighth and the namesake Ford brand 10th.

The warranty savings, now being used to offset losses after a record $12.6 billion shortfall last year, will eventually allow increased spending on future new models, Fowler said.

Ford Motor Co. unveiled its second Verve concept car at the Guangzhou auto show in China this week. The four-door notchback follows a three-door hatchback unveiled in Frankfurt in September and will be followed by a third model, which is slated to be unveiled in Detroit in January. Together, they are designed to show the direction Ford will take with its new global subcompact.

When it comes to the best of the best in the truck class, there is no better option than the Ford F-150. For over ten years, the Ford F-150 has been at the top of this class. Not only is this truck popular among ordinary people, but construction workers love the power and toughness that it has to offer.From the outside, the Ford F-150 has a great look. In the front it has the same look as the Explorer, which does it justice. And of course when you get around to the back you will notice a large bed that can help you haul a number of different items. Also, don’t overlook having your Ford F-150 equipped with the tow package. This will give you the ability to haul a trailer, boat, or u-haul with ease.

When it comes to the interior of the Ford F-150, you will not be disappointed. The front seat is quite comfortable, and the layout is easy to live with. If you opt for the full cab, your back seat riders will be able to travel in comfort.

On the road the Ford F-150 has no problem keeping up. And if you opt for four wheel drive you will be able to take your truck into almost any situation imaginable.

The Ford F-150 has always been a very popular truck. And as long as Ford continues to do what they are doing with the F-150, this will always be popular among truck buyers all over the country.

Ford F-Series, America’s truck leader for 30 consecutive years, sets the standard for strength and toughness – with more trucks on the road with over 250,000 miles than any other brand. Ford continues to raise the bar to give truck customers more of what they’re looking for. The 2008 Ford F-150 introduces new models, features and options that take “Built Ford Tough” to a new level. Here’s a look at just a few of the ways the F-150 continues to lead full-size pickups:

Bolted Ford Tough: With 1,000 pounds more payload than the nearest competitor and a class-leading 11,000-pound towing capacity, the Ford F-150’s capability leadership can be measured down to the bolts. Ford has the largest, strongest bed and key suspension bolts in the segment to hold up to the abuse of customers who move these extreme loads. While its 300-horsepower, 5.4-liter V-8 engine, fully boxed frame and robust suspension get most of the credit, the bolts hold it all together over the long haul.

Check out the video at to see how the Ford F-150 handles grueling rough roads versus the competition.

One tough customer: The Ford F-150’s fully boxed frame is the strongest in the segment, providing the foundation for improved durability, driving dynamics, ride refinement and quietness. The result is increased stiffness and stronger attachment points for the brackets that attach the body and suspension to the frame – and minimal shake and shudder on rough roads. With a driving feel that is designed to be plush yet connected to the road, F-150 has a front suspension system that readily absorbs bumps but stands strong against steering forces. The frame also contributes to the F-150’s leading payload and towing capability.

Safety in numbers: The Ford F-150 is one of the only half-ton pickups to have earned NHTSA’s five-star crash rating for both driver and front passenger thanks to a solid structure and rigorous “Built Ford Tough” testing. The structure includes strong hydroformed front frame rails that are built with computer-designed front horns to help manage crash forces. In an impact, these areas of the frame are designed to collapse in an accordion fashion, dissipating energy before it reaches the passenger compartment.

Fuel-saving innovations: The Ford F-150 features the segment’s only 4×4 system with integrated wheel ends that automatically disconnect when the truck is shifted into 4×2 and re-connect when it is shifted into four-wheel mode. The system reduces fuel consumption by up to a half gallon per mile in 4×2 driving conditions compared to more traditional systems used by competitive trucks. Combined with fuel-saving engine technologies such as the 5.4-liter 3-valve V-8’s variable cam timing, the F-150 gets comparable real-world fuel economy while still delivering class-leading capability.

Eyes in the back of your bed: The 2008 Ford F-150’s new rearview video camera parking aid system enhances visibility at the rear of the box through an innovative video feed customers can conveniently see on the rearview mirror. The Rearview Camera System is mounted in the tailgate handle bezel and is activated when the vehicle is shifted into reverse, giving the driver a clear view behind the vehicle. The video image is displayed in the self-dimming rearview mirror, a natural place for the driver to look while in reverse. This system gives truckers who tow the visibility they need to back up to their trailer and line up precisely to hook up the hitch. The industry’s only other truck application requires drivers to look down at the navigation screen as they’re reversing.

Six-door truck? Retail and fleet truck customers can choose an innovative Mid-box feature – a customizable box between the cab and bed – that provides lockable storage for tools and other valuable items. The rugged, steel construction features double-paneled doors that are accessible from both sides of the vehicle and lock and unlock with the same key that operates the driver’s door. Latches feature double-bitted keys and lock tumblers designed to provide additional security. Dent-resistant exterior door panels wear factory Ford door handles for a well integrated look and feature commercial grade sealing delivering a weather- and dust-resistant interior compartment. The Mid-box option is available on Regular Cab and Super Cab models.

The ultimate tool box: The 2008 Ford F-150 works even harder and smarter with a factory-installed feature that offers an easy-to-use solution for secure storage of all types of cargo. The base Cargo Management System comes with two side rails and four cleats. Additional options include a pair of bins, a pair of crossbars and a header bar. Extra bins and crossbars are easily added when extra capability and flexibility is needed. In the “Built Ford Tough” spirit, Ford engineered the system to handle more load and last longer than competitive systems. For example, the easily adjustable, cast-aluminum cleats can hold more than 600 pounds. Side-mounted, blow-molded plastic tool bins can hold up to 60 pounds and feature double wall construction, providing a watertight, thermal barrier that keeps beverages cold when used as a cooler.

Power play: The supercharged, 450-horsepower 2008 Ford Harley-Davidson™ F-150 is the most powerful F-Series truck ever and races onto streets this fall to help the famed motorcycle maker and automaker kick off their 105 th anniversary celebrations. The new limited-edition truck is the third supercharged Ford Harley-Davidson™ F-150, following the best-selling 2002 and 2003 models that were among the more than 60,000 specialty trucks sold since 1999. This supercharged beast is available on both monochromatic and two-toned 4×2 models.

More choice: The Ford F-150 offers the industry’s widest variety of body configurations, including three cab choices, three box lengths, two box styles and five unique series. Ford further expands the leading lineup of more than 60 unique models and configurations with the addition of the 2008 Ford F-150 Lariat Limited and XL Super Crew. The Lariat Limited takes Ford’s “Tough Luxury” to a new level with a stunning White Sand Metallic monochromatic paint scheme and massive 22-inch wheels. The XL Super Crew offers the hottest truck model – four-door crew cabs – in a more affordable package. Why so many choices? Ford customers need different tools for different jobs. The competition only offers half as many combinations as the Ford F-150.

Paint by quality numbers: The Ford F-150’s frame is painted with a high-tech e-coat paint process that was perfected by Mazda and reduces paint waste. The unique paint job reduces the environmental impact by allowing a more uniform and consistent quality coating of paint to be applied to parts. This paint process uses electric energy to attract paint particles to a part, minimizing waste and overspray.

Here’s something you can brag about to your family the next time you get back from Las Vegas.

The city has added two hydrogen fuel buses from Ford Motor to its downtown bus routes. Las Vegas Mayor Oscar Goodman hosted an inaugural launch for the press on Monday.

Las Vegas adds two Ford H2 Ice E-450
buses to its fleet. (Credit: Ford Motor)

The city of Las Vegas and the Las Vegas Valley Water District’s Springs Preserve have already been participating in municipal hydrogen pilot programs. The Springs Preserve hydrogen filling station makes its own hydrogen from water and electricity generated by the station’s solar panels.

Now tourists and citizens interested in hydrogen as an alternative fuel source can test out what it’s like to ride in such vehicles themselves. The buses will be part of the City Ride program and offer express rides between the city’s downtown area and the Las Vegas Premium Outlets shopping district.

The Ford E-450 model, referred to as the Ford H2 Ice, is not a hybrid using hydrogen to power fuel cells, but a vehicle with a 6.8-liter V10 engine that has been converted to run on hydrogen fuel. Las Vegas already has some trucks in its city fleet that were combustion engine vehicles converted to run on hydrogen fuel, but these are the first that will be frequented by tourists and average citizens.

The two buses, which are being leased for two years from Ford for $500,000, are being paid for by a U.S. Department of Energy grant that Senate Majority Leader Harry Reid helped Nevada to get.

“First, they will encourage people to use public transportation downtown. Second, they rely on clean energy that won’t pollute our air. I am proud to see the city of Las Vegas taking even more steps to reduce Nevada’s reliance on oil,” Reid said in a statement.