Recruiting Truck Drivers
Over the past ten years, our society has continued shifting towards the digital age. E-books and online newspapers are proof that our society is slowly moving away from the age of pencil and paper. The truck driving industry is no exception to this digital evolution. Modern products such as GPS have greatly enhanced the industry for truck drivers. Truck driver recruiting is the area in which the impact of the Internet is most evident. While recruitment used to be done through newspaper classifieds and door-to-door sales pitches, recruiters are now turning to the Internet to find new drivers. Truck driver recruiters are using three main online methods in an attempt to recruit new drivers: banner advertising, application databases, and company web sites.
Banner advertising refers to the large banners found at the top, bottom, and side of most web sites. These banners are designed by a company wishing to advertise, and then placed on relevant web sites with high traffic. The responsibility of the truck driver recruiter is to use banner advertising as effectively as possible within the limits of the budget. This requires the recruiter to design or have a banner created, research and identify relevant sites with high traffic, and then negotiate with the owners of the web sites the price of running the banner ad campaign.
The second method that a recruiter can use to find potential truck drivers online is creating a database of applications. By using this method, recruiters can build an extensive file of drivers that are available for hire. This allows the company to instantly hire new drivers when positions become available. The recruiter is responsible for setting up the database. They recruiter should be the person to create the application itself, which requires determining what questions are most important to ask a potential driver. The recruiter is also responsible for managing and organizing the applications once they are received.
A database of applications can work well in conjunction with a company web site. Most recruiters create a company web site to provide potential drivers with details and information about the company. The recruiter should create a site that is simple and easy to use, but provides enough information to address all the questions a potential driver might have. Topics such as salary, working hours, company procedures, and equipment information are all examples of important information that should be included on the web site. By combining a banner ad campaign, an application database, and a company web site, a recruiter can use the Internet to effectively find potential truck drivers.
